Robert Theriault – Co-Founder and Principal

Bob holds over 30 years of experience in sales management, consulting and professional development. Bob co-founded Business Efficacy, Inc. in 1993 and has since successfully helped grow the organization through a diverse base of clients. He utilizes his talents as a gifted speaker and expert coach, and combines his common sense style with easy listening to make learning compelling and fun. Bob delivers simple and straightforward suggestions that result in quick success, reaching his goal to make every interaction a significant experience. Bob is a renowned master of change management and edutainment, and carries years of management and one-on-one coaching experience that make him one of the most distinguished and accomplished professionals in his field. Some of Bob’s other accomplishments with clients include:

• Creating and implementing a comprehensive custom sales management coaching approach. This unique Business Efficacy approach has consistently increased service satisfaction scores and raised sales by more than 30 percent within 90 days of implementation. These results have been sustainable in many U.S. organizations over the past ten years.
• Designing a comprehensive approach for a new sales-focused culture in what was an operations-based organization. Sales growth over 30 percent was sustained for three consecutive years.
• Redesigning a sales training group. Salesperson retention immediately increased and top- and bottom-line results exceeded expectations by 25 percent.

Prior to Business Efficacy

Executive Sales Management, Wilson Learning Corporation
At Wilson Learning, an international training company, Bob was responsible for profit and loss, sales compensation, staffing, development, customer service, business strategy implementation, and client consulting.

Manager Training and Development, TAP Pharmaceuticals
At TAP (a U.S.-based joint venture between Abbott and Takeda Chemicals of Japan), Bob was part of a small team responsible for launching the new company in 1985. TAP is now a renowned industry success.

Sales Executive and Training Manager, Abbott Laboratories
Bob sold pharmaceuticals in the Milwaukee area and served as a Sales Training Manager.

Coach and Teacher, Kenosha St. Joseph High School
Bob taught and coached varsity basketball and golf, always stressing learning and executing fundamentals. That emphasis still serves as the basis of his current business management and consulting.

“Bob takes the time to understand what people at every level of an organization experience day-to-day. He talks the language of the business. He takes the time to get involved in the business. He is not about communicating catchy phrases. Bob is about communicating what they mean and how to put them into daily fundamental practices to get results.”