Immediate gratification. The silver-bullet. Today’s business environment is obsessed with fast results and instant cures. We see organizations, managers and employees looking for the fastest and easiest routes to improved performance – the quick fix or the one big deal. If you’re a sales manager who has been chasing the next big win, silver bullet, or game-changing best practice, you may find yourself exhausted and discouraged like the well digger in the story above.
This focus on the short term isn’t an individual problem. It stems from cultural business tendencies. Can we really expect managers to stay the course when every system, measure, and discussion (not to mention the media) pressures them to get results in a hurry?
In this eBook, we’ll show you how to break free of that cultural obsession with the short-term. We also detail four keys you can begin using right now to dig in with your team and create lasting growth. And we share with you how this can even be an enjoyable process.