Susan Charles – Senior Consultant

Susan Charles has more than 34 years experience in marketing and sales management. Susan has been a consultant at Business Efficacy, since 1994, working in banking, healthcare, publishing and other industries. Highlights of Susan’s accomplishments with clients include:

Researching, designing, training and coaching a new sales process for a nationwide sales organization resulting in over a 25% increase in key metrics within nine months.

Coaching retail banking management to turn an under performing division into a top producer, resulting in 20-45 percent sustained growth and improved employee retention.