Tom brings 31 years of experience in retail sales, food sales, sales management, and operations management to Business Efficacy. Prior to Business Efficacy, Tom was a Senior Vice President at Knott's Berry Farm. He held executive responsibilities for theme park operations in California and Minnesota (Camp Snoopy). Under his leadership, Knott's experienced record sales, profits, and customer satisfaction.
Tom's other experiences include time spent as the Retail Merchandise Manager at Knott's Berry Farm, where, while under his leadership, the organization won Sweden's Liseberg "Applause Award," a semi-annual award presented to one amusement park demonstrating outstanding leadership in the world.