SMA Webcast: What Past Crises Can Teach Today’s Sales Managers

Sales leadership faces a once-in-a-generation challenge in responding to the COVID-19 coronavirus pandemic. Past crises are instructive for showing the way forward, and for suggesting management’s best course of action. Drawing on lessons from September 11 and the Great Recession, this webcast offers a framework for optimizing leadership, management, and coaching activities to ensure salespeople stay focused, motivated, prepared and supported.

Watch our recent Sales Management Association webcast below.

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