SMA Conference Session: What Past Crises Can Teach Today’s Sales Managers

Sales leadership faces a once-in-a-generation challenge in responding to the COVID-19 coronavirus pandemic. Past crises are instructive for showing the way forward and for suggesting management’s best course of action. Drawing on lessons from 9/11 and the Great Recession, this keynote offers a framework for optimizing leadership, management and coaching activities to ensure salespeople stay focused, motivated, prepared and supported.