Shannon’s corporate background includes leadership roles in sales, channel management, and customer experience. In these areas, he successfully initiates and oversees wide, enterprising transformation efforts, such as strategic planning, technology deployment, and continuous process improvement.
Shannon and his CCS team work to optimize customer-facing processes and technologies that can get in the way of growing revenue and improving customer experience. With Shannon’s help, clients can be sure to realize the full benefits of the sales execution and effectiveness solutions implemented by Business Efficacy, and allow the sales team to focus on revenue generation.
His obsession for driving revenue growth through customer-centeredness and continuous process improvement is balanced with a pragmatic approach. CCS leverages insights collected from customers to ensure that the necessary improvements are valued by customers, and will, in fact, lead customers to spend more, stay longer, and refer others. Through these efforts, CCS helps companies develop customer relationships that create sustainable competitive differentiation.
Shannon and his team’s unrelenting pursuit of customer intimacy and operational excellence has delivered improvements in sales revenue, operational cost, organizational effectiveness, and system efficiency for clients of all sizes.